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One of the big questions Researchers get asked by recruiters and others is this: 

are you Qualitative or Quantitative? 

 

My answer is this:  The Question dictates the Method, not the other way around.  So A better question is how do you apply which methodology to answer a question?  An even better question:  What is the purpose of the research and how does it relate to the business KPIs, or the team's OKRs?

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