top of page
One of the big questions Researchers get asked by recruiters and others is this:
are you Qualitative or Quantitative?
My answer is this: The Question dictates the Method, not the other way around. So A better question is how do you apply which methodology to answer a question? An even better question: What is the purpose of the research and how does it relate to the business KPIs, or the team's OKRs?
bottom of page