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Cognitive Psychologist who believes in people, technology and the relationships between them. I love technology. I love people. I am interested in anything that moves the combination forward, especially within a collaborative team. I am looking for an environment where I can lead a team to deliver actionable results and recommendations. I excel at user-centered experiences that also meet KPIs, and I love strategizing next steps. UX Research is a key partner in beautiful design, product development and experience strategy. I hold a Ph.D from USC in Cognitive Science, and Masters Degrees in engineering (human factors), human learning (and other things) Outside of work, I enjoy lifting heavy things, making art and music, swing dancing, writing fiction, cooking, and saying yes to new experiences. Publications

MARY FRASER Design Rese archer Cognitive Psychologist | Researcher | Design Strategist | Leader About 37 8M users impacted Years Experience insights generated by foundational research leading to business pivots 7 Conference Presentations workshops led Built out and led UXR teams 2 13 Some simple numbers over my UX Career IDIs Conducted 298 independent consulting clients 12 products launched 16 12 years leading teams 6 1mil smiles, busrts of laughter, and moments of joy 1:1 mentees 24 Direct Reports 12 pairs of women impacted worldwide 8700 Co Founded. a mentorship Program for women in UX that scaled to 12 global cities. in revenue garned by insights adopted 6.7M I could hear you listening to the words being said, almost as if you were drinking them like water. You took the time to react and not respond, despite the team of stakeholders going crazy behind you. G. P. Stakeholder, Leader, Colleague.

Journey Work One of the best ways to understand how to create products or services that will attract and retain customers is to understand the Journey that brought them to the company or service in the first place. After this is understood, user flows, ways of selling, and the business can be easily be changed to better meet the needs of clients. Truist Bank Full Deck *In this case "era" refers to historic events that shape a particular generation. Differences in Wealth based on Age and Era* Each era is affected by events that impact choices. Truist needed to understand clients who would be affected by the Great Wealth Transfer (from Baby Boomers and Gen X to Millennials). Each era's attitude toward wealth might influence digital products and how business might be conducted. Third-party research and first-person IDIs were combined to garner insights that provided a jumping-off point for strategy workshops. Stakeholders included Executive Leadership, Relationship Management, Security, Design and Product. Stella & Dot Full Deck Field Work - Ways of Working Three Product lines with the same sales model except one line does not have the same profit trajectory as the others. The Research Team got charged with figuring out why. Data analysis, Survey methodology, and field visits to home parties allowed for the insight that the sales model was not the correct one. Instead a one-to-one relationship is more effective when selling skin care. Stakeholders included: Independent Sales Force, Internal Training, and Product. Full Deck Ramen Hero Customer Journeys A gourmet Ramen chef from Japan wanted to understand American customers and what brought them to buy food, specifically ramen, online. We set out to talk to customers and ramen lovers about why they might buy ramen online and what they found appealing about the offering using moderated and unmoderated interviews. Proto-personas were created and another set of interviews allowed us to validate (and modify) these prototypes. Stakeholders: Executive leadership, Product and Design. LogMeIn Customer Care Agent Workplace Lagtime for customer care agents was high. and customer satisfaction with problem resolution was low. Shadowing the teams in Costa Rica, Dublin, and Karlsruhe we discovered a software-heavy dashboard with all versions of all software in place. We also found inhumane practices and policies being instituted by a third-party that were unacceptable by American and company practices. We mapped the agent journey at five levels and made recommendations for change that were instituted company-wide within 14 months.

< Back Generations of Wealth Behavioral Journeys

Usability All UX professionals cut their teeth on tactical Usability. Even though I have been leading and at the principle strategist level for a few years now, I keep my hand in and these are some of the projects I had the most fun with Service Name Service Name Service Name Service Name

The Full Story About This is your About Page. It's a great opportunity to give a full background on who you are, what you do and what your website has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want to share with site visitors. Mission This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Vision This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors.

< Back Camilla Jones Content Manager

< Back Wealth Varies by Era - Truist Socioeconomic decisions are often mitgated by historic events. These events can group clients by age, and inform the psychology of decisions they make aorund wealth. Power in Numbers Programs Locations Volunteers Project Gallery Previous Next

Wealth Journey Room Wealth Journey Room Truist Bank I led the Journey Experience for the Wealth Space at Truist, I partnered with Service Designers, Project managers, Advisors, Business consultants, Designers, and Business Strategists. As experiences and needs unique to wealth were uncovered, they were translated into Personas, Journeys, and behavioral predictions that allowed us to more fully understand the cognitive-behavioral perspective of our clients Who Was Our Client? I interviewed in-depth 45 individuals worth 1 million dollars or more (without the asset of real estate) to discern the ways of thinking and understanding the world they either grew up in, climbed into, or worked in. We then discovered ways in which these individuals think about money, investing and relationships that differe form those who do not have 1 million or more in assests Giving and Charity We also tried to understand how they saw themselves in relationship with their world

< Back Ramen Hero Persona Journeys A gourmet online Ramen service needed to know how to market to clients by understanding who they were. Power in Numbers Programs Locations Volunteers Project Gallery Previous Next

Our Team. This is your Team page. It's a great space to introduce your team and talk about what makes it special, such as your culture and work philosophy. Don't be afraid to illustrate personality and character to help users connect with your team. Don Francis Founder & CEO Ashley Jones Tech Lead Tess Brown Office Manager Lisa Rose Product Manager Email info@mysite.com Call 123-456-7890 Follow