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< Back LogMeIn CX Agent Journey Customer Service Agents were shadowed and asked to participate in co design sessions to better inform policies. Findings were adopted company wide. Power in Numbers ​ Programs ​ Locations ​ Volunteers Project Gallery Previous Next

STRATEGY WORK A strength of mine is Expansive Listening - the ability to truly listen and then hone in on the "Thing" that will lead to the actionable insight that changes the ways of working

Our Team. This is your Team page. It's a great space to introduce your team and talk about what makes it special, such as your culture and work philosophy. Don't be afraid to illustrate personality and character to help users connect with your team. Don Francis Founder & CEO Ashley Jones Tech Lead Tess Brown Office Manager Lisa Rose Product Manager Email info@mysite.com Call 123-456-7890 Follow

other work Education Tactical Usability Usability is a way to measure Good User Experience and focuses on the tactical ways of understanding a digital product. ​ It focuses on the three "Es": efficiency, ease of use, and effectiveness. ​ Education Advocacy A deck I originally wrote for a start-up as I was developing process and protocol. It has been updated based on the needs of stakeholders in various settings and organizations. HR Lead Kevin Nye This is your Team Member description. Use this space to write a brief description of this person’s role and responsibilities, or add a short bio. Customer Support Lead Alex Young This is your Team Member description. Use this space to write a brief description of this person’s role and responsibilities, or add a short bio. QA Specialist Andrew Cole This is your Team Member description. Use this space to write a brief description of this person’s role and responsibilities, or add a short bio. Content Strategist Debbie Green This is your Team Member description. Use this space to write a brief description of this person’s role and responsibilities, or add a short bio. Product Manager Alissa Rose This is your Team Member description. Use this space to write a brief description of this person’s role and responsibilities, or add a short bio. Apply Today This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content. info@mysite.com 123-456-7890

< Back Wealth Varies by Era - Truist Socioeconomic decisions are often mitgated by historic events. These events can group clients by age, and inform the psychology of decisions they make aorund wealth. Power in Numbers ​ Programs ​ Locations ​ Volunteers Project Gallery Previous Next

The Full Story About This is your About Page. It's a great opportunity to give a full background on who you are, what you do and what your website has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want to share with site visitors. Mission This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Vision This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors.

Mary Fraser, Ph.D. aka "Mhaire" Design Strategist, Cognitive Psychologist, Researcher Email: mhaire.fraser@gmail.com A Bit About Me I am a reformed academic who pivoted into User Experience and never looked back. My toolbox holds both quantitative and qualitative methodologies, but my true strength lies in the expansive listening needed to truly uncover insights that move a project forward. I combine this with a forward look at business needs to synthesize actionable ways to move a product, design or business forward. ​ I believe that people come first, relationships are everything, and everyone has an addiction (Mine is ideas) I am looking for a role in which I can be both a mentor and an intern (a Mentern?) with a team who has both wisdom and curiosity. I love facilitating creative thinking and solid research that looks at data to propel the ideas and innovation forward. Quick Look - Work Experience June 2022 - April 2023 June 2021 - March 2022 Covid - ooof March 2018 - April 2020 Truist Bank - Vice President of Experience Design . I led the journey work in the Wealth Room investigating the wealth client. Partnered with stakeholders to determine ways to innovate. Actionable insights included client's mindsets, personas, and generational wealth. Thrivent Financial - Usability Lead/Manager Built out the usability team. Instituted policy and process for user experience research. Created Design Personas that allowed for greater understanding of user needs and behaviors. Freelance, Author and Creative Formed Authentic UX LLC and undertook freelance Clients in the UX space. Bega n a writing career. The first novel completed, two screenplays. Upwork - Lead UX Researcher ​ - Investigate actionable layered journey intersections using AI impacting Sales, Marketing, and Product Teams. Developed personas and journey work for enterprise engagement at all points of the flywheel. Facilitated Design Thinking Storytelling workshops for Design and Product Teams

Wealth Journey Room Truist Bank I led the Journey Experience for the Wealth Space at Truist, I partnered with Service Designers, Project managers, Advisors, Business consultants, Designers, and Business Strategists. As experiences and needs unique to wealth were uncovered, they were translated into Personas, Journeys, and behavioral predictions that allowed us to more fully understand the cognitive-behavioral perspective of our clients Who Was Our Client? I interviewed in-depth 45 individuals worth 1 million dollars or more (without the asset of real estate) to discern the ways of thinking and understanding the world they either grew up in, climbed into, or worked in. We then discovered ways in which these individuals think about money, investing and relationships that differe form those who do not have 1 million or more in assests Giving and Charity We also tried to understand how they saw themselves in relationship with their world

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< Back Stella & Dot Journey Field Work Three seperate products lines were using the same sales model. One did not match the others. The data told us nothing, but the feild did. Power in Numbers ​ Programs ​ Locations ​ Volunteers Project Gallery Previous Next