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  • HOME | mlfraser

    MARY FRASER Design Rese archer Design Strategist | Researcher | Cognitive Psychologist | Leader About Some simple numbers from my UX Career 34 1:1 mentees 17 workshops led pairs of women impacted worldwide 8700 12/10 Co Founded. a mentorship Program for women in UX that scaled to 12 global cities. Led the Bay area chapter for ten years years leading teams 6 Years Experience 12 Built out and led UXR teams 2 12 Direct Reports 8M users impacted IDIs Conducted 298 13 insights generated by foundational research leading to business pivots products launched 10 1mil smiles, busrts of laughter, and momnets of joy I could hear you listening to the words being said, almost as if you were drinking them like water. You took the time to react and not respond, despite the team of stakeholders going crazy behind you. G. P. Stakeholder, Leader, Colleague.

  • LogMeIn CX Agent Journey | mlfraser

    < Back LogMeIn CX Agent Journey Customer Service Agents were shadowed and asked to participate in co design sessions to better inform policies. Findings were adopted company wide. Power in Numbers Programs Locations Volunteers Project Gallery Previous Next

  • Truist - Wealth Space

    Wealth Journey Room Wealth Journey Room Truist Bank I led the Journey Experience for the Wealth Space at Truist, I partnered with Service Designers, Project managers, Advisors, Business consultants, Designers, and Business Strategists. As experiences and needs unique to wealth were uncovered, they were translated into Personas, Journeys, and behavioral predictions that allowed us to more fully understand the cognitive-behavioral perspective of our clients Who Was Our Client? I interviewed in-depth 45 individuals worth 1 million dollars or more (without the asset of real estate) to discern the ways of thinking and understanding the world they either grew up in, climbed into, or worked in. We then discovered ways in which these individuals think about money, investing and relationships that differe form those who do not have 1 million or more in assests Giving and Charity We also tried to understand how they saw themselves in relationship with their world

  • HealthCare Professionals and their money | mlfraser

    < Back HealthCare Professionals and their money Wealthy Health Care

  • METHODOLOGIES | mlfraser

    One of the big questions Researchers get asked by recruiters and others is this: are you Qualitative or Quantitative? My answer is this: The Question dictates the Method, not the other way around. So A better question is how do you apply which methodology to answer a question? An even better question: What is the purpose of the research and how does it relate to the business KPIs, or the team's OKRs?

  • How the Wealthy Give | mlfraser

    < Back How the Wealthy Give Charitable Giving

  • Workshops and Speaking | mlfraser

    Workshops and Speaking The starting point in any Experience Strategist's toolbox is discovering the true questions that are needed to uncovering the insights that move business and projects forward. Then, you have to be able to tell the story. Speaking UX Scotland Why AI can Never be your Mentor May 31 - June 2, 2024 Magic Nashville How Cognitive Science Can influence Fashion Design - Summer 2024 UX Y'all Bluepritg for how to find a mentor Mentorship and Coaching I am a huge fan of personal coaching and learning from others' experiences. No matter where I go I always try to be a "Mentern", half mentor, half intern. I teach and learn from those who know different things than I do regardless of level. Workshops Journey Work and Proto Personas Setting roadmaps and understanding the users is key in achieving any change or strategy

  • Stella & Dot Journey Field Work | mlfraser

    < Back Stella & Dot Journey Field Work Three seperate products lines were using the same sales model. One did not match the others. The data told us nothing, but the feild did. Power in Numbers Programs Locations Volunteers Project Gallery Previous Next

  • Ramen Hero Persona Journeys | mlfraser

    < Back Ramen Hero Persona Journeys A gourmet online Ramen service needed to know how to market to clients by understanding who they were. Power in Numbers Programs Locations Volunteers Project Gallery Previous Next

  • LOGMEIN | mlfraser

    The Full Story About This is your About Page. It's a great opportunity to give a full background on who you are, what you do and what your website has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want to share with site visitors. Mission This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Vision This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors.

  • Marcus Harris | mlfraser

    < Back Marcus Harris Account Director

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