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One of the big questions Researchers get asked by recruiters and others is this: are you Qualitative or Quantitative? My answer is this: The Question dictates the Method, not the other way around. So A better question is how do you apply which methodology to answer a question? An even better question: What is the purpose of the research and how does it relate to the business KPIs, or the team's OKRs?

Hexagon is a non-profit aimed to empower and support womxn and non-binary folx in UX through community, events, and mentorship My role was to found the Mentorship Program in 2015. A program that scaled to 12 chapters internationally. We had to pivot the model during Co-Vid to a virtual one. To date it is estimated that we have paired and helped over 5000 women. Bay Area Hexagon UX COV ID 19 workshopped ways of working Myself and two other women founded the global mentorship program for Hexagon UX in May of 2015. By the summer of 2019 we had 12 chapters worldwide with another 9 chapters that held events regularly ​ When COVID shut down the world we had to pivot and figure out a way to help women in their careers virtually. It was a lot of work. ​ in May of 2023, we had six chapters of the mentorship program still going and another 5 holding events. Everyone was exhausted. The Mentorship Program needed to be revamped. Our Global Program V2. the Guide

Workshops and Speaking The starting point in any Experience Strategist's toolbox is discovering the true questions that are needed to uncovering the insights that move business and projects forward. ​ Then, you have to be able to tell the story. Speaking UX Scotland Why AI can Never be your Mentor May 31 - June 2, 2024 Magic Nashville How Cognitive Science Can influence Fashion Design - Summer 2024 UX Y'all Bluepritg for how to find a mentor Mentorship and Coaching I am a huge fan of personal coaching and learning from others' experiences. No matter where I go I always try to be a "Mentern", half mentor, half intern. I teach and learn from those who know different things than I do regardless of level. Workshops Journey Work and Proto Personas Setting roadmaps and understanding the users is key in achieving any change or strategy

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Usability All UX professionals cut their teeth on tactical Usability. I keep my hand in and these are some of the projects I had the most fun with Basic Timelines a six-week turn around for initial qualitative deliverable insights is shown here. Personas can be created base don iterations of this timeline and Journey work can be developed from these in conjunction with other data points Project Name This is your Project description. Click on "Edit Text" or double click on the text box to start. Project Name This is your Project description. Provide a brief summary to help visitors understand the context and background of your work. Click on "Edit Text" or double click on the text box to start.

MARY FRASER Design Rese archer Design Strategist | Researcher | Cognitive Psychologist | Leader About I could hear you listening to the words being said, almost as if you were drinking them like water. You took the time to react and not respond, despite the team of stakeholders going crazy behind you. G. P. Stakeholder, Leader, Colleague.

Journey Work One of the best ways to understand how to create products or services that will attract and retain customers is to understand the Journey that brought them to the company or service in the first place. After this is understood, user flows, ways of selling, and the business can be easily be changed to better meet the needs of clients. Truist Bank Full Deck *In this case "era" refers to historic events that shape a particular generation. Differences in Wealth based on Age and Era* Each era is affected by events that impact choices. Truist needed to understand clients who would be affected by the Great Wealth Transfer (from Baby Boomers and Gen X to Millennials). Each era's attitude toward wealth might influence digital products and how business might be conducted. Third-party research and first-person IDIs were combined to garner insights that provided a jumping-off point for strategy workshops. ​ Stakeholders included Executive Leadership, Relationship Management, Security, Design and Product. Stella & Dot Full Deck Field Work - Ways of Working Three Product lines with the same sales model except one line does not have the same profit trajectory as the others. The Research Team got charged with figuring out why. ​ Data analysis, Survey methodology, and field visits to home parties allowed for the insight that the sales model was not the correct one. Instead a one-to-one relationship is more effective when selling skin care. ​ Stakeholders included: Independent Sales Force, Internal Training, and Product. Full Deck Ramen Hero Customer Journeys A gourmet Ramen chef from Japan wanted to understand American customers and what brought them to buy food, specifically ramen, online. ​ We set out to talk to customers and ramen lovers about why they might buy ramen online and what they found appealing about the offering using moderated and unmoderated interviews. Proto-personas were created and another set of interviews allowed us to validate (and modify) these prototypes. ​ Stakeholders: Executive leadership, Product and Design. LogMeIn Customer Care Agent Workplace Lagtime for customer care agents was high. and customer satisfaction with problem resolution was low. Shadowing the teams in Costa Rica, Dublin, and Karlsruhe we discovered a software-heavy dashboard with all versions of all software in place. We also found inhumane practices and policies being instituted by a third-party that were unacceptable by American and company practices. ​ We mapped the agent journey at five levels and made recommendations for change that were instituted company-wide within 14 months.

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< Back Ramen Hero Persona Journeys A gourmet online Ramen service needed to know how to market to clients by understanding who they were. Power in Numbers ​ Programs ​ Locations ​ Volunteers Project Gallery Previous Next

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