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STRATEGY WORK

WHAT EXACTLY IS STRATEGY WORK AND WHY DOES UX NEED TO DO IT?

An article by Forbes Magazine summed up the value of UX nicely by stating that :

$1= $100

On average, every dollar invested in UX brings in $100 in return, or an ROI of a whopping 9, 900%

Understanding the business objectives helps stakeholders feel confident about the decisions they Make.  Researchers play a key part in this.  Tactical research is reactive and focuses on weather the thing being built is being built the right way.

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Strategic research asks if we are building the right thing

are we building the right thing?

Is the thing

being built right?

Euro Bill

Wealth Clients

Understanding how wealth clients might want to be in relationship with their bank can go a long way towards client retention

EVER SKIN Portfolio Presentation.jpg

Product or...?

Sometimes the product is the right one, but how it is being sold is not.  Exploratory research figured this out

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