Journey Work

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Ramen Hero was an online gourmet ramen service that need to discover who might want to order ramen and why. It was my job to figure out the types of people who love ramen and why they might buy it online.

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Sociocultural behaviors are often dependent on historical events (sometimes age). They separate out to differnt ways of understanding money

An assumtion made by the Sales team at Truist is that Doctors are automatically Wealthy. We conducted IDIs to test this assumption

Understanding the behavioral ways in which the Wealthy give to charity help us understand the mindsets of the Wealthy.

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