Mhaire Fraser
Mary Fraser, Ph.D.
aka "Mhaire"
Design Strategist, Cognitive Psychologist, Researcher
Email:
A Bit About Me
I am a reformed academic who pivoted into User Experience and never looked back. My toolbox holds both quantitative and qualitative methodologies, but my true strength lies in the expansive listening needed to truly uncover insights that move a project forward. I combine this with a forward look at business needs to synthesize actionable ways to move a product, design or business forward.
I believe that people come first, relationships are everything, and everyone has an addiction (Mine is ideas)
I am looking for a role in which I can be both a mentor and an intern (a Mentern?) with a team who has both wisdom and curiosity. I love facilitating creative thinking and solid research that looks at data to propel the ideas and innovation forward.
Quick Look - Work Experience
June 2022 - April 2023
June 2021 - March 2022
Covid - ooof
March 2018 - April 2020
Truist Bank - Vice President of Experience Design. I led the journey work in the Wealth Room investigating the wealth client. Partnered with stakeholders to determine ways to innovate. Actionable insights included client's mindsets, personas, and generational wealth.
Thrivent Financial - Usability Lead/Manager Built out the usability team. Instituted policy and process for user experience research. Created Design Personas that allowed for greater understanding of user needs and behaviors.
Freelance, Author and Creative
Formed Authentic UX LLC and undertook freelance Clients in the UX space. Began a writing career. The first novel completed, two screenplays.
Upwork - Lead UX Researcher - Investigate actionable layered journey intersections using AI impacting Sales, Marketing, and Product Teams. Developed personas and journey work for enterprise engagement at all points of the flywheel. Facilitated Design Thinking Storytelling workshops for Design and Product Teams